Powering D2C Brands
From Click to Doorstep
Direct-to-consumer brands live and die by the delivery experience — it's often the only physical touchpoint a customer has with the brand. TOCAL gives fast-growing D2C companies a dedicated delivery fleet that scales with order volume, without the overhead of building an in-house logistics team or the unpredictability of shared-rider platforms.
Challenges D2C Brands Face
Delivery costs eat into thin D2C margins as order volumes grow
Shared-fleet aggregators can't guarantee consistent delivery experience during sales or spikes
Brand experience suffers when riders are unbranded, untrained, or inconsistent
Limited visibility into delivery performance makes it hard to fix recurring issues
Scaling to new pin codes or cities means starting logistics planning from scratch each time
The TOCAL Solution
TOCAL assigns your brand a dedicated fleet of trained delivery executives on electric vehicles, backed by a single point of contact and real-time tracking. Your orders move through a system built around your SLAs — not shared capacity that shifts day to day. As your order volume grows, TOCAL scales fleet capacity in step, so peak-season spikes or new city launches don't mean renegotiating from scratch.
Benefits That Drive Your Growth
35% Lower Delivery Cost
Compared to traditional petrol-based fleets
Reserved Daily Capacity
No competing with other brands for riders during peak demand
Consistent & Trained Executives
Who represent your brand professionally
Real-time Tracking & Alerts
For your ops team and customers
Zero Tailpipe Emissions
Supports sustainability commitments that matter to D2C customers
Dedicated Account Manager
For faster issue resolution
Our Proven Process
Share your order profile
Volumes, service areas, and current SLA targets
Fleet design
TOCAL maps rider and EV capacity to your zones and demand pattern
Go live
Dedicated riders and vehicles deployed, integrated with your order system
Track and optimize
Live dashboards and monthly performance reviews to keep improving
What D2C Leaders Say
Tocal has been a great partner for Wellfed. Their hyperlocal fleet gives us the flexibility to scale deliveries based on our daily requirements, without the hassle of managing a fixed delivery team. The riders are reliable, and the flexibility in working hours has made our delivery operations much smoother.
Adithya Natarajan
Founder at Wellfed
Frequently Asked Questions
Everything D2C brands ask us before switching to a dedicated delivery fleet.
You get a dedicated fleet, not shared capacity that shifts day to day. No competing with other brands for riders during peak demand.
Around 35% lower than traditional petrol-based fleets, since TOCAL runs entirely on electric vehicles.
No. You get a dedicated fleet plus a dedicated account manager, without building logistics in-house.
Yes. Executives are consistently trained and dedicated to your brand — professional at every doorstep.
Real-time tracking, delay alerts, and live dashboards — plus monthly performance reviews with your account manager.
Share your order profile, we design your fleet, go live, then track and optimize together.
Yes. Fleet capacity scales in step with your growth, so new pin codes don't mean starting over.
Yes. Zero tailpipe emissions across the fleet, supporting the commitments your customers care about.
Scale your deliveries without scaling your costs.
Let's design a logistics solution that grows with your brand.